Static · draftDrafted
New Balance program launch
3 variants drafted from the brief and brand kit, ready to review before lunch.
01Examples
What ships. Every day.
A representative sample of what Addy actually handles — research, drafts, launches, and the daily scale-or-kill call. Illustrative examples; your own volume depends on your budget.
ResearchResearched
40 competitor ads scraped
Pulled every currently-running ad in the category before writing a single line.
UGC videoDrafted
First cut, product demo
A 15-second UGC-style draft rendered same day, ready for a polish pass.
Live campaignKilled
Creative 2 — killed
Spend paused after 3 days of underperformance, before it burned through the week's budget.
Live campaignScaled
Creative 4 — scaled
Budget increased after cost per lead dropped 18% against the account average.
Edit requestEdited
“Make the headline shorter.”
Edited the live creative in place — same brief, same brand, new headline, minutes later.
ResearchDrafted
A new ICP for a second product line
Drafted from the brand kit and category data, ready for you to sanity-check.
Weekly reportReported
Cost per lead — down 42%
Summarized every scale and kill decision from the week, with the numbers behind each one.
ApprovalAwaiting OK
A new campaign, awaiting your OK
Nothing spends until you approve the launch — the one step that always waits for you.
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